Marketing Mastery for Non-Marketing Professionals

Marketing Mastery for Non-Marketing Professionals

Course Background: This course is tailored for professionals from various departments who seek an understanding of marketing principles and strategies. It focuses on providing non-marketing professionals with the knowledge and skills to contribute effectively to marketing initiatives within their organizations.

Course Outline:

Module 1: Foundations of Marketing

• Introduction to Marketing
  • Definition and Role in Business
  • Core Concepts and Principles
  • Understanding your audience/customer segmentation
• Product and Branding Strategies
  • Developing a Unique Value Proposition
  • Brand Positioning

Module 2: Digital Marketing Essentials

• Digital Marketing Landscape
  • Overview of Online Channels
  • Social Media, Email, Content Marketing
• Search Engine Optimization (SEO) Basics and Best Practices

Module 3: Creating and Executing Marketing Plans

• Developing a Marketing Plan
  • Setting Goals and Objectives
  • Budgeting and Resource Allocation
• Content Creation and Storytelling
  • Crafting Compelling Messages
  • Visual and Written Content Strategies

Course Outcome: Participants will acquire a solid foundation in marketing, digital marketing essentials, and the ability to develop and execute marketing plans. The course aims to empower non-marketing professionals to contribute meaningfully to their organization’s marketing efforts.

Structure: Online or Onsite/ At the Client’s Premises

Duration: 1 Day